Sunday, August 8, 2010

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INDIAN FASHION TRENDS
The increase in fashion trends in India that the merchandising of a retail revolution. Brands in clothing, textiles, jewelry, accessories, shoes, cosmetics and salons brought business over Rs 40,000 crore.

The Indian retail market is developing rapidly. It is tangible, that now the Indian retail sector requires much more of fashion. Organised retail is developing rapidly. It is friendly to everyone that fashion is an essential part of both retailers and brands. Fashion is the retail boom and retains its dominance in all shopping malls, markets and shops.

Since spread of shopping malls rising, the big question will be how to organize fashion industry sells, has the potential to Rs 50,000 cr business in 2007. Indian retailers will 50mn sq m in 2007 from the sale of the rural area nearly 50% of the total surface coverage would be allocated for fashion retail. It is expected that about Rs 20,000 cr retail sales would come from the fashion retail. A population of over one billion, a huge consumer class, India is considered the most popular destinations for investment.

Apparel and textiles is the largest segment of the retail sectors, and if we combine all other related areas, such as jewelry, cosmetics, watches, health & beauty, etc. on a single platform, so mode allows nearly 60% of total retail.

By radically changing fashion and retail, the Indian consumer facing significant transformation. To increase revenues and improve posture "look good - Feel Good," is the fashion offer great potential for even deeper into Indian markets untouched.

Mode allows almost 95% of total sales in department stores, while supermarkets such as Big Bazaar would share approximately 70%. Fashion Clothing is the main segment in terms of the evolution of Indian retail, not because of its size, but the way they affect the lifestyle of the Indian people. It is clothing that led multi-national brands to explore and invest in the Indian market, and the ball has led to the retail rearrange.

Get the key factors influencing the way retailers are listed below:

1.Massive proliferation settlement of shopping malls, hypermarkets and supermarkets across the country, even in non-metro cities.
2.Mergers and acquisitions, which leaves big brands to participate in the local market.
3.The benefits of the abolition of global textile quotas in 2005.
4. Expansion strategies of brands and retailers.
5. Many international brands in the domestic market in March.
6. Many brands have performed well in the mass segment.
7. Boom in luxury retail segment.
8. Indian fashion designers selected their names on international platforms.
9. Major expenditure on publicity and marketing of clothing brands.
10. Improved merchandising businesses can improve consumer relations.
A few points on which retailers and brands to consider:
1. Collaborative sale of non-competent service providers and brands.
2. Offer value-added products, not cash discounts.
3. Offer uniform size throughout the country.
4. Offer personalized services.
5. Focus on particular buyer or market segment. Take steps to meet the requirements.
6. Try to certain brands and exclusive boutiques to establish shop-in-shop system.
7. Place honest, courteous and trained sales staff to manage the counters.
8. Go to the merchandising organized format for your business.
9. Avoid offering all at once. Introduce product ranges in a phase manner with the latest trends.
10. Try to get feedback from consumers about "what they want?"
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